You've built something real. You just can't tell why it isn't landing.
Six years of graft. Customers who rave about you. Work you're proud of. And marketing you're slightly embarrassed by — a website you'd rather not send people to, a list you've never emailed, a presence that makes you look smaller than you are.
You know it's costing you. You just can't see where, or how much. The leaks are invisible from the inside — you're too close to your own business to see it the way a stranger does. And the stranger is the one deciding whether to ring you or the loud bloke down the road.
That not-knowing is the expensive bit. You can't fix a leak you can't find.
The Autopsy finds them. All of them.
Seven questions — the sharp end of the same 45 an agency charges a full discovery day for. Run forensically on your numbers, your customers' words, your actual competitive position. Not a template. Not a generic scan that says the same thing to everyone.
- Every leak, graded — red, amber, green — so you're not guessing which ones matter
- The two costing you most right now, named specifically, with why
- What the money's actually walking out the door for — the jobs you never hear about
- What a fix looks like — so you know what you'd be signing up for before you sign up for anything
No call to sit through. No pitch. Pay, answer, get the forensic read back.
Why $97 — and why it credits back to nothing
Straight answer, because you're right to ask.
$97 is low enough that finding out what's wrong isn't a decision you have to agonise over — and high enough that you'll actually do the questions properly, which is the whole point. A free audit gets skimmed. A paid one gets answered honestly.
It credits back in full against a full Relaunch72 within 14 days. So if the autopsy convinces you to rebuild the lot, the $97 comes straight off — it's cost you nothing. And if it doesn't, you've still got the most honest read on your marketing you'll find anywhere, and you owe us nothing further.
That's the deal. $97 to find out, free if you fix it, no strings if you don't.
Who signs it off
Every autopsy — like every relaunch — carries Martin Howard's sign-off. Not a support ticket. Not a bot generating the same report for everyone. A human reading your business and telling you the truth about it. If it reads generic, it doesn't ship.
Straight answers
Is this just ChatGPT with extra steps?
What if my answers are rubbish?
$97 for seven questions — really?
What happens after?
Turn "something's off" into "here's exactly what, and what it costs."
Every month you don't know where you're leaking, you're paying for it — in jobs you never hear about, customers who judged the shopfront and rang someone else. And if you fix it, the $97 was free.